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Exclusive Longines Golden Slipper Digital Collectible

ATC Launch Digital Collectible

March 6, 2023

In partnership with the Australian Turf Club (ATC), Ticketmaster has announced the launch of our first Australian racing digital collectible, backed by NFT (non-fungible token) technology, to celebrate Longines Golden Slipper Day on March 18th, 2023.

The release of the Australian Turf Club digital collectible will coincide with the Sydney Autumn Racing Carnival, one of Australia’s most prestigious horse racing events. The digital collectible will be available exclusively with the purchase of tickets to Longines Golden Slipper Day and, once redeemed, can be viewed on Ticketmaster’s digital collectible marketplace.

Gavin Taylor, Ticketmaster Australia Managing Director, said releasing the first horse racing digital collectible in Australia is just another way that we are helping to deliver memorable fan experiences.

“We are thrilled to be extending our digital collectible offerings into horse racing and continuing to be at the forefront of expanding the ticketing experience for fans. We’re always looking for innovative ways to enhance the fan experience and help our clients deliver special and unique event experiences. This limited-edition digital collectible will unlock a whole new way to extend and remember the race day experience for horse racing fans.”

Melinda Madigan, ATC Executive General Manager – Commercial, said the Australian Turf Club welcomes this new experience for their fans on race day.

“We’re excited to be working with Ticketmaster to release this limited-edition digital collectible. We believe this is a great way to engage with fans and provide them with a unique way to connect with the ATC and its iconic events.”

Every fan who purchases a ticket to attend the 2023 Longines Golden Slipper Day will receive a link to redeem their digital collectible. Through their Ticketmaster login, they can access their digital collectible, which they can view and share with friends while also having that special piece of digital memorabilia of 2023 Longines Golden Slipper Day.

Ticketmaster’s digital collectible marketplace is one-of-a-kind, with a simple and easy way for fans to access digital collectibles, all through their Ticketmaster account. With no third parties involved, fans won’t need a separate account or to share any extra details.

This digital collectible will be a first for the Australian Turf Club and the Australian horse racing industry. The collectible will feature a unique design inspired by the inaugural Longines Golden Slipper Day and will be the first of a series of digital collectibles made available for the Australian Turf Club.


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