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March 23, 2016

The Australian Turf Club (ATC) has made three new appointments to its Commercial team.

Jeffrey Lemon has been appointed Head of Commercial to lead the Sponsorship and Sales teams. Jeffrey has spent much of his career with Diageo, both in Australia and Asia.

In Jeffrey’s most recent role as Head of On-Premise, Jeffrey was responsible for the National On-Premise Sales, Strategy, National Customers and the Events & Sponsorship teams.

Over the past 14 years Jeffrey has delivered large scale consumer events across Asia, Europe and the Americas while managing partnerships with international sporting brands such as Manchester United and the McLaren F1 team.

The ATC has also appointed Matthew Fox to the position of General Manager Sponsorship. Matthew has over 14 years’ experience across integrated media sales and business development.

Matthew has more recently been responsible for establishing the HOYTS Group Commercial Partnerships team. Previously Matthew was responsible for securing sponsorship for a range of music, sport, entertainment and lifestyle events at Nine Live (TEG Live) as well as running the Sponsorship team for food and sporting events at Fairfax Events.

Brent Nassibian has also joined the ATC as Sponsorship Manager. Brent was previously at Red Bull as 3rd Party Sponsorship and State Marketing Manager and prior to that was Brand Manager for Oporto and Red Rooster.

ATC Chief Operating Officer Tony Partridge said the new recruits have the experience and ability to work with our existing team and grow Commercial revenues for the ATC beyond traditional race club sponsorship revenue.

“We have spent the past two years focused on digital strategy, marketing and operations. The ATC now generates its own content and influences local economic activity around Racing Carnivals more than ever.” Said Partridge

“We know our customers and we’re inviting them to share their stories of a day at the races while also hearing our stories about this great sport. Along the way we’re nudging them towards our sponsors’ pre, during and post the event whether they want to book a hotel, buy a dress or have a Champagne breakfast.

“Beyond traditional sponsorship inclusions, our new team will be focused on creating great marketing partnerships designed to increase sales revenue for sponsors while also making a day at the races a socially rich and shareable experience.

“As owner of Sydney racing events, luxuriously appointed venues and broadcast rights holder, the ATC is in a unique and enviable position. Racing in Sydney is attracting more luxury brands and those looking for exposure to the Chinese market.

“It is important the ATC have the right mix of experience in the team to take advantage and grow the business so we are confident in the new appointments in delivering to sponsors looking to align with the great Australian tradition – a day at the races.”

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