February 14, 2020
The Australian Turf Club has signed an expanded three-year deal with one of its longest-standing partners The Star Sydney to promote Sydney’s world-class racing, hospitality and entertainment program.
After seven years as sponsor of The Star Doncaster Mile, The Star Sydney has extended its support of the Sydney Autumn Racing Carnival by becoming naming rights partner for Royal Randwick’s autumn showpiece, The Star Championships.
The two-day The Star Championships will be held at racing headquarters Royal Randwick on 4 April and 11 April 2020. The partnership ensures that official naming rights for The Star Championships continues through to 2022.
The highly revered Group 1 $3 million The Star Doncaster Mile will be run at Royal Randwick on The Star Championships Day 1, and the Group 2 $1 million The Star Percy Sykes Stakes for two-year-olds will be run on The Championships Day 2 – Longines Queen Elizabeth Stakes Day.
The Star will also have naming rights for The Star Mile run as a part of The Everest Carnival in October 2020 and 2021.
The new agreement secures The Star Sydney as the Official Entertainment Partner of the Australian Turf Club and marks the continuation of a 20-year association between the Australian Turf Club and The Star Entertainment Group.
The Australian Turf Club Executive General Manager Commercial Corina Black said the partnership sees the ATC and The Star Sydney unite in their commitment to making Sydney a must-visit destination.
“The Star Sydney and the Australian Turf Club are leading tourist destinations in their own right, and with that comes a shared passion for delivering unique world-class customer experiences and the very best service and hospitality for our guests,” Ms. Black said.
“The Sydney Autumn Racing Carnival and The Star Championships continue to grow as Sydney’s biggest annual sporting and entertainment event in autumn.
“This year we are expecting an attendance of over 80,000 visitors across the Sydney Autumn Racing Carnival, including growth from key interstate markets.
“Economic impact of ATC’s Autumn and Spring Carnivals is significant, with $122.3 million spent per year by raceday customers off-course on retail, fashion, food and entertainment.”
The Star Sydney General Manager Commercial Marketing Nicholas Turner is thrilled to continue The Star’s long-standing relationship with the Australian Turf Club.
“The Star is delighted to extend our partnership with the ATC with The Star Championships following a successful seven years as sponsor of The Star Doncaster Mile – one of the richest one-mile races in the world,” Mr Turner said.
“Our partnership with the ATC reinforces The Star’s commitment to support cultural and sporting events that embrace the local spirit of our beautiful city – events that truly matter to Sydney.
“We both share a vested interest in promoting Sydney as a world-class tourism destination. The Star Sydney has up to $1 billion in capital works investment completed, planned and in progress across the property. This investment highlights our ongoing commitment to maximising tourism opportunities through the development of world-class hotels, restaurants and entertainment offerings.”
For all ticketing and hospitality options for Sydney Autumn Racing go to theraces.com.au
As the Official Entertainment Partner of the ATC, The Star Sydney is the perfect place for your post-races celebrations. Visit star.com.au/sydney
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