September 14, 2020
The prestigious seven-week Everest Carnival (September 19 – October 31) across Royal Randwick and Rosehill Gardens led by the world’s richest turf race, the $15 million The TAB Everest and the $7.5 million Iron Jack Golden Eagle, launched this morning at iconic Sydney location, The Tallawoladah Lawn, in front of spectacular views of the Sydney Harbour.
As part of the launch, the Australian Turf Club (ATC) and the NSW Government’s tourism and major events agency Destination NSW, announced an exciting new partnership, further cementing Sydney as Australia’s premier tourist and events destination, encouraging Sydneysiders and visitors to stay and spend locally in the famous Harbour City.
VIP guests included The Hon. Stuart Ayres MP, Minister for Jobs, Investment, Tourism and Western Sydney, The Hon. Kevin Anderson MP, Minister for Better Regulation and Innovation, ATC Chairman, Matthew McGrath, four-time winning Sydney Premiership jockey James McDonald, Group 1 winning horse trainer Adrian Bott of Gai Waterhouse and Adrian Bott Racing and Everest Carnival Ambassador Samantha Armytage, co-host of Channel Seven’s Sunrise and ATC Racing Ambassador and former Group 1 jockey, Katelyn Mallyon, as they discussed key highlights of the upcoming Everest Carnival and the importance of bringing the community together in a COVID Safe event environment.
The launch was also attended by a number of other VIP guests including ATC Everest Carnival Chef Partner, BLACK Bar & Grill Executive Chef Dany Karam, esteemed jeweller Nic Cerrone and ATC Official Stylist, Jess Pecoraro while the prized The TAB Everest and Iron Jack Golden Eagle trophies (designed by Cerrone) were on display in addition to retired racehorses-come trained stunt horses Mr Bean and Mojo.
In addition to the $41+ million in prizemoney and six Group 1 races, the social highlight of the world-class racing carnival is the Everest Carnival Fashion Lunch on TAB Epsom Day Saturday 3 October. The sold-out event will feature the Everest Carnival Spring Fashion Runway presented by Vogue Australia showcasing the latest Australian spring fashion trends, a three-course menu curated by The Star’s BLACK Bar & Grill, Dany Karam, performance by Natalie Bassingthwaighte, and a major raffle prize, a $30,000 Cerrone-designed necklace where all funds raised at the event will go to the Sydney Children’s Hospitals Foundation – to support the Emergency Department at Sydney Children’s Hospital, Randwick.
For the first time, the Everest Carnival will launch an exciting new digital fashion competition, Spring Style Stakes, encouraging racing fans and fashionistas across the country to upload a photo or video in their fabulous raceday outfit from the races or at home. The competition will run across four major carnival racedays for women and men, with amazing prizes including $2,500 cash to be won, and builds on the Club’s Autumn Carnival digital fan engagement innovations.
ATC Chairman, Matthew McGrath said he was delighted to be launching the 2020 Everest Carnival, which commences this Saturday with Fujitsu George Main Stakes Day at Royal Randwick, providing an exhilarating and COVID Safe event for racegoers to enjoy this spring.
“The Australian Turf Club is incredibly excited to be hosting the 2020 Everest Carnival with crowds in a COVID Safe environment to see some of the world’s best horses, jockeys and trainers compete at Australia’s world-class racing, hospitality and entertainment venues Royal Randwick and Rosehill Gardens.
“We are particularly pleased to be announcing our important partnership with the NSW Government through Destination NSW, to help strengthen Sydney tourism, and showcase everything this wonderful city has to offer, including a day at the races.
“The health and wellbeing of our patrons, riders, supporters and staff is incredibly important, and we will have a limited capacity on site due to the Public Health Orders that are in place. However everyone will get the chance to enjoy the 2020 Everest Carnival whether they are lucky enough to be at the races or watching from home, live and free on Channel 7 or Sky Racing,” said Mr McGrath.
In addition to on-course spectators The Everest Carnival is anticipated to be seen by over 9.5 million viewers across Australia and in over 66 countries internationally via the Carnival’s broadcast partners.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the Everest Carnival was an important and much-loved fixture of Sydney’s event calendar.
“The Everest is now undisputedly a signature event on the Sydney calendar. The public love to make something special of a day at the races and there are none more significant than the Everest and the supporting Carnival of events. Whether someone is visiting from the regions or interstate to attend, or they’re a local enjoying the full shopping and hospitality experience or even watching the races at home, these activities increase Sydney’s reputation as Australia’s premier events and lifestyle destination and provide a boost to our visitor economy.
“The partnership between Destination NSW and ATC will ensure the prestige, energy and excitement of Everest Carnival is a magnet for locals and visitors, and that the event is an outstanding example for the diversity of experiences Sydney offers year round.”
NSW Racing Minister Kevin Anderson congratulated the ATC and Racing NSW for their work in navigating the industry through the incredible difficulties of COVID-19.
“Today’s event is more than just a launch of the word-class Everest Carnival; it is a celebration of the incredible shape of our state’s thoroughbred racing industry, despite the challenges of this unprecedented pandemic,” Mr Anderson said.
“In just a few short years, The Everest has succeeded in taking Sydney Spring racing to the world, and this year will be no different with a massive global audience expected to tune in to what has become one of the world’s great races.”
Limited tickets available, book now at TheRaces.com.au
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