July 31, 2020

The Australian Turf Club (ATC) is delighted to announce an exclusive partnership with world-leading sports and entertainment marketing agency, SportFive.

Previously known as Lagardère, the 1200-strong global staff network will assist the ATC to strategically grow the value of its commercial partnership portfolio and support the growth of existing ATC supporters, while engaging with new brands and opportunities.

SportFive will help build and deliver fully integrated partnerships across racecourse venues, community, digital, fashion, hospitality and media platforms.

Corina Black, ATC Executive General Manager of Commercial, said the Australian Turf Club is excited to be working in partnership with SportFive to enhance the ATC’s impressive portfolio of partners.

“Led by Damien Moston, SportFive has long held a wonderful reputation for connecting the sports and entertainment business ecosystem of sponsor brands, rights-holders, media partners and fans to generate the best outcomes for all partners involved.

“We’re looking forward to enhancing and growing the ATC’s commercial portfolio with existing and future partners who wish to innovate and take advantage of the digital and technological advancements,” said Ms Black.

Damien Moston, SportFive Managing Director, Australia/New Zealand & Senior Vice President Global Sales, said he was looking forward to aligning with one of the world’s leading turf clubs and applying a unique business model which ensures value and growth for all partners involved.

“We are thrilled to be appointed by the Australian Turf Club in this pioneering partnership for horseracing and growing the ATC’s commercial portfolio.

“It’s a privilege to be working with the ATC as it embarks on building for the future through major infrastructure development plans and innovation such as the recent integrated media platform investment in LED, IPTV, and WiFi digitization across Royal Randwick and Rosehill Gardens.

“With an impressive reputation for delivering world class racing, stylish entertainment offerings and valuable opportunities for building strong business connections, the ATC represents an integrated partnership opportunity like no other and we’re looking forward.”