July 12, 2017

The Australian Turf Club has appointed TBWA Sydney and its PR agency Eleven as its creative and communication partners.

Both agencies will be responsible for developing the overarching strategy for the Australian Turf Club and bringing it to life across the Sydney Spring Carnival and Sydney Carnival next autumn at Royal Randwick, Rosehill Gardens, Canterbury Park and Warwick Farm.

The work includes planning, creative, content, PR, influencers, events and experiential activity, with the immediate focus on the upcoming Sydney Spring Carnival.

“The Club was impressed with TBWA and Eleven’s commitment to driving commercial and communication change through the power of culture and the opportunity that presents in strengthening Racing in Sydney,” Darren Pearce, CEO, Australian Turf Club said.

“A day at the track is one of Australia’s great pastimes and we look forward to cementing that with our existing and new audiences as we head towards 10 exciting weeks of the Sydney Spring Carnival and beyond,” Pearce continued.

“Nothing comes close to the excitement and glamour of a day at the races. We can’t wait to capture that in a big organising idea for the Australian Turf Club,” said Paul Bradbury CEO TBWA Australia and New Zealand.

TBWA Sydney and Eleven commence work immediately on the Australian Turf Club.