March 23, 2018
Global motoring giant Kia Motors Australia has formed a new partnership with the Australian Turf Club, including naming rights for one of Australian racing’s most prestigious events.
Kia Motors Australia will partner with the Kia Tancred Stakes on 31 March 2018 at Rosehill Gardens during the Sydney Racing Carnival.
It is the first time Kia Motors Australia has partnered with horse racing in Australia.
Kia will also be Official Car Partner for Rosehill Gardens, Canterbury Park and Warwick Farm for the next 3 years.
The Kia Tancred Stakes over 2400m at Rosehill Gardens has been won by some of the legends of Australian racing, including Kingston Town, Bonecrusher, Beau Zam, Octagonal, Might and Power, Tie The Knot and Makybe Diva.
Australian Turf Club Acting CEO James Heddo said: “We are delighted to be partnering with Kia Motors Australia to bring a new audience to Sydney racing, particularly with one of the greatest races on the Australian calendar.’’
Kia Motors Australia Chief Operating Officer Damien Meredith said the opportunity to expand Kia’s substantial involvement in mainstream Australian sport was one the company was happy to grasp with both hands.
“To be able to sponsor an event as prestigious as the Group 1 Kia Tancred Stakes is an opportunity that doesn’t come along very often,” Mr Meredith said.
“Thoroughbred racing is a sport which crosses all socio-economic barriers and provides so much engagement and entertainment to Australians from all walks of life.”
The Kia Tancred Stakes joins an impressive stable of sports sponsorships highlighted by the Australian Open Tennis, Canterbury Bankstown Bulldogs in the National Rugby League and Essendon FC Bombers and the West Australian Football League in the Australian Football League.
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