ATC AND NSWROA JOIN FORCES TO PROMOTE RACEHORSE OWNERSHIP
The Australian Turf Club has formed a strategic partnership with the peak thoroughbred owners’ body in New South Wales, the NSW Racehorse Owners Association (NSWROA), to help further grow thoroughbred owner participation in Sydney racing.
Members of the NSWROA will be able to enjoy a range of benefits at ATC tracks, including receiving an ATC Owners Benefits Card, providing free gate entry to all ATC racecourses.
The ATC will offer all of the 10,000 owners who have a starter at Sydney tracks each year the ATC Owners Benefits Card, which also includes Associate Membership to the NSWROA.
The partnership aims to increase the number of people owning and racing horses in NSW and to raise general awareness of thoroughbred racing and racehorse owners’ rights through co-promotional channels and databases.
ATC will also partner with NSWROA in facilitating activities such as ownership forums, syndication days, Inglis Easter Sales tours, stallion parades and special owners days at metropolitan race meetings.
Australian Turf Club Executive General Manager Racing Services and Membership James Heddo said the partnership would strengthen and enhance the ownership experience at race meetings.
“Owners are an integral part of the ongoing success of racing and we need to not only retain but attract new customers to our sport,’’ Mr Heddo said.
“We will now be better able to communicate with all owners in NSW and offer them further benefits and offers on racedays including dining and hospitality, even if their horse is not racing on the day.’’
This partnership further strengthens the Australian Turf Clubs focus on promoting racehorse ownership after employing a full-time Owners Experience Manager last year.
NSWROA President Ray McDowell said:
“NSWROA is extremely excited to join forces with the ATC to enhance racehorse ownership. Both our organisations have very similar goals when it comes to providing the best we possibly can for our members.”
“As the ATC has recognised, without the Owner there is no racing industry, so it is only logical that this partnership will take ownership to “a whole new level” again.”