Commercial opportunities through immersive digital technology
The Australian Turf Club will lead the world in digital racing information and on-course raceday experiences for customers, sponsors and business partners with new, world-class technology.
The multi-million dollar technology features integrated digital signage, television systems, as well as innovative digital cube displays across Sydney’s Rosehill Gardens and Royal Randwick racecourses.
It will include high-impact content to engage and entertain customers at Australian Turf Club racedays and events, as well as showcasing integrated content from commercial partners.
The project is part of a 10-year partnership between the Australian Turf Club and major venue technology experts PMY Group (PMY).
The technology will also provide dynamic up-to-the-minute wagering, tipping and real-time racing information for on-course punters on racedays.
The new technology includes:
– LED systems stretching 150m along the Rosehill Gardens and Royal Randwick home straights
– Winning post LED displays
– Dynamic LED boards inside the Royal Randwick Theatre Of The Horse
– High Impact LED Cubes at Royal Randwick
– Enhanced IPTV and digital stream technology
Racing fans at the track will receive the most up-to-date information in a dynamic and unrivalled digital experience.
Premium partners and raceday sponsors have the opportunity to showcase endless creative options and content opportunities this technology will bring across the racecourses throughout a day at the track.
The new technology will be a game changer in raceday experience and entertainment, enhancing the on-course atmosphere for members and patrons.
Contact the Australian Turf Club Partnerships team below to find out how this innovative new platform can enhance your brand and audience engagement on course and become an immersive new channel in your marketing program.
Alternatively, contact Scott Kennedy, ATC General Manager of Partnerships, directly at: firstname.lastname@example.org