ATC ANNOUNCES NEW PARTNERSHIP WITH MARKET LEADER TOYOTA MATERIAL HANDLING
Image: President and CEO of Toyota Material Handling Australia Steve Takacs with Australian Turf Club Chief Executive Officer Jamie Barkley at Royal Randwick.
November 24, 2022
The Australian Turf Club has signed a new partnership with Toyota Material Handling – the world’s largest forklift supplier.
Toyota Material Handling Australia (TMHA), at the forefront of the material handling market for over 50 years with their Toyota Forklifts brand, will be the Official Material Handling Partner of the Australian Turf Club.
The deal sees TMHA and the Toyota Forklifts brand acquire naming rights to three Group 3 races – the $500,000 Toyota Forklifts Gloaming Stakes on Silver Eagle Day in Spring and the $160,000 Toyota Forklifts Doncaster Prelude on Stakes Day and $160,000 Toyota Forklifts Frank Packer Plate on All Aged Stakes Day in Autumn.
It also sees naming rights to several handicap races throughout the year, whilst having an extensive brand presence across all ATC racecourses with signage, in-venue media, hospitality and raceday activations.
Australian Turf Club Chief Executive Officer Jamie Barkley welcomed the new brand to the Australian Turf Club and Sydney Racing.
“We are extremely proud to have Toyota Material Handling Australia and their Toyota Forklifts brand join the Australian Turf Club partner family. Across their 50 years of operation in Australia TMHA have developed into a market leader and Sydney’s highly successful racing provides them an exciting new brand and entertaining platform,’’ Mr Barkley said.
“We thank Toyota Material Handling for their support and look forward to building a successful partnership for the next three years and beyond.”
President and CEO of Toyota Material Handling Australia Steve Takacs said: “TMHA is excited to partner with the Australian Turf Club and we are looking forward to successfully promoting our Toyota Forklifts brand. We look forward to what we are confident will be a mutually beneficial long-term partnership.”
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